Are you confident in your technology value, or has your optimism waned?

Have you ever:

❓ Got excited about the prospects of a technology

❓ Invested, expecting considerable productivity benefits

❓ Expected substantial financial savings or gains from your investment

❓ Promised customers amazing new functionality

So, how do you explain Technology value? Here are examples are:

✅ Extent it solves problems and creates opportunities.

✅ Perceived usefulness and positive impact.

✅ Balance between effectiveness and improving ease of use.

✅ Expected return on investment - financial and positive impacts on business

The perception of value is subjective to a large extent. We tend to measure value based on the importance of technology to us, its impact on our customers or business, and the financial gain (savings or revenue) we realise from it.

Technology can be an asset or a liability. It is essential for you to:

🏅 Upfront be clear about the business challenges you are trying to solve

🏅 Define the opportunities you are trying to create or realise

🏅 Write down the financial gain you want to achieve

🏅 Communicate the proposed customer benefits

Although defining the expected value from your technology is a small part of your technology transition, it is one of the first and most significant steps before embarking on any technology transformation.

Remember, if you do not define it, You cannot measure it, and therefore, You cannot recognise it!

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